OUR STORY
Ever Since Esme was created in honour of our daughter, who was born on February 18, 2022. The brand was born from my deep desire to wear something—a symbol or a badge—that acknowledged my loss. Not just to express my grief but also to show that I have a daughter I want to talk about.
Every parent feels proud and wants to share their child with the world. I feel that same pride, even though my daughter isn’t here for me to show. This longing led me to create products designed to spark meaningful, often difficult conversations—allowing parents to honour their lost children in a special way. My hope is that, through these pieces, fellow grievers feel seen, understood, and less alone.
Grief, especially baby loss is one of the loneliest journeys a person can experience. In a society where grief is often unspoken and many feel pressured to move on quickly, navigating loss can be isolating. Too often, people shy away from discussing it, but we believe it’s time to change that.
Our mission is to create a space where no one feels ashamed to share their story or express their pain. Through our range of products—including clothing, care packages, journals, and guides—we hope to offer comfort, start meaningful conversations, and provide support to those who need it most.
ESME'S MUMMY
Losing our beautiful Esme shattered me completely, breaking my heart into a million pieces. I truly didn’t know how I would survive such an immense loss, but I am proud to say that I have—and I now live each day for our baby girl.
My husband and I had a long and difficult journey to parenthood. After seven years of trying to conceive, multiple miscarriages, endometriosis surgery, two rounds of IVF, and a battle against natural killer cells, we finally welcomed our little miracle, Esme—the baby we once thought we’d never be lucky enough to have. She will always be the heart of our family, and we honour her every single day, just as if she were still here. That is what matters most to us.
One of my biggest motivations for starting this brand was to create a lasting legacy for Esme. It is incredibly important to me to do good in her name and ensure she is remembered in the way she deserves. My deepest hope is that through this brand, we can be a source of comfort and support for others who are navigating the pain of immense loss.